The Halfway Toyota story
Halfway Toyota's story is one of vision, perseverance, and a commitment to exceeding customer expectations. What began as a modest service station in 1965 has evolved into a leading automotive group, fueled by a passion for Toyota and a dedication to serving our communities.
From humble beginnings to industry leaders.
The beginning...
Our founders had a vision: To bring the quality and reliability of Toyota to South African drivers. This vision, along with tireless dedication and a customer-first philosophy, formed the bedrock of the Halfway Toyota we know today.
Building up a legacy of driving excellence.
Strong foundations.
Over the decades, Halfway Toyota has grown and expanded, establishing a strong presence both nationally and internationally. Each dealership reflects our unwavering commitment to providing exceptional service and building lasting relationships with our customers.
More than just a destination.
Expanding horizons.
More than just a car dealership, Halfway Toyota is a testament to the power of family values, entrepreneurial spirit, and a dedication to excellence. We are proud of our heritage and excited to continue serving our customers with the same passion and commitment that defined our beginnings.
